4 Step Dynamic Sales Letters

You, like all marketers have a million and one things to do today! At the top of your priorities is marketing… finding more customers and raking in greater profits. If youre looking for a simple, proven model to create sales content without spending hours hunched over the computer, try the AIDA (Attention, Interest, Desire, Action) model. Youll be amazed at how fast you can create an effective salesletter.

1. Attention
What captures a readers attention more than an exciting list of things that will benefit THEM? Think about the affects of starting right off with 6 of the most appealing benefits of your product or service.

A Multi Level Marketer might start a sales letter like this:

* Experience the freedom of …
* Being your own boss
* Financial independence
* Benefit 3 and so on …..

That gets their attention, and compels them to read on.

2. Interest
Heres where we sneak in the basic facts that might otherwise be uninteresting. The nitty gritty details of the product features wont hold the customers attention for long, so keep it short and sweet. Hey, its great that your swimming pools have filters, etc., but lets face it… theres not a lot of excitement going on here!

3. Desire
Whet their appetite, but give them some cold, hard logic to back up their purchase. Most consumers buy on impulse, then ask themselve whether it was the right choice. Dont make them second guess! Preparing them to face the doubts with a solid logical reason they got the best deal for their buck might include:

* The advantages of purchasing from YOU.

* Testimonials from other satisfied customers.

* An unconditional money-back guarantee.

* A good deal!

4. Action
Order now! Hey it says move it, but it doesnt pack the wallop of a stronger action statement like this one:

Be sure to give details of how to order. Make it a part of the command… make it easy to do… provide several options.

Fishy Salespeople? How to Finally Stop Handing Out FREE Fish

Fishy Salespeople? How to Finally Stop Handing Out FREE Fish to Your Sales People

Do you remember the good ole days when sales managers used to just sit back and wait for their salespeople to come into their offices and ask for help?

Maybe they needed the old veteran to come in and nail down the close. Well, we all know you just can’t do that any more. Sure, that would put a few more sales in the win column (in the short term). But in the long term what are you creating? Nothing but needy, dependent salespeople without an ounce of personal selling confidence.

Showing your people HOW to prospect, HOW to set appointments and HOW to close sales makes your job easier and everybody’s paycheck fatter.

If that’s the kind of vision you have for your sales team, then it’s time to close down the all-you-can-eat fish-fry and open up the all-you-can-catch fishing school.

Wouldn’t that be nice? You bet it would. AND profitable, too.

And so we’ve come to the reason for this article. You see, Self-Sustaining Salespeople are not found; they are developed. Sure, it still takes a certain style of person to succeed in this business, but once you find them, everything else can (and should) be taught. And it’s all been broken down into an easy to follow step-by-step system.

But before we teach our future sales stars the secrets to prospecting and closing, we have to help them. HOW? We show them how to make the shift from just hitting their revenue goals to (with our inspiration) becoming Self-Sustained Business Professionals.

Did you notice I used the phrase “business” professional, not just “sales” professional?

That’s because to be a superstar in sales, you have possess the proper insight and mindset about business.

That means having a keen insight into the details of your own business cycle, from pre-contact to revenue receipt, as well as an understanding of your prospect’s world, and how it relates to their business objectives and what is important to them. Not you, but to them. You must understand how your prospects measure success.

Let me put that another way:

Sales Superstars must understand the business they are in. They must respect the business the prospect is in and they must recognize what the prospect values in that business.

To do that, Sales Professionals MUST become Business Professionals.

I’ve interviewed hundreds of sales people for every type of position. I found it funny that most candidates were quick to put down a “higher” level of achievement on their resume compared to their peers and the quota objective from prior sales positions.

However, when I asked them what their system and process are to achieve such “superior” results, most (amazingly) could not explain their results from a “business” level.

So, how do you do it? Inspire self-sustain business professionals?

I can tell you that just affirming the objective of executing to revenue is not enough to make it happen. Eavesdrop on any Monday morning sales meeting, and you will see that just about every Sales Manager has the same intention. They may not be “achieving” it, but is always their marching orders.

What those of us in Sales management really need to do is develop a customized Masters level curriculum in “Executing to Revenue” and “Becoming a Self-Sustained Business Professional.”

To achieve that ideal, you need to indoctrinate every new sales employee to a system that develops a result-oriented plan, executes to proven tactics and manages the everyday conditions that tend to throw us off track.

Sound good. But can it really be done? And done quickly?

Well, the first step to becoming a self-sustained professional is running your business with critical metrics, processes and systems. Sounds a lot like the way an entrepreneurial business owner runs their enterprise, right?

In the Business of Core Competencies, I help sales individuals and management identify their essential components, and the performance metrics necessary for successful results.

We classify those metrics and discover how they are inter-related with each other and dynamic to preferred results. And by training specifically to these core competencies one at a time, we can control our destinies and routinely achieve our desired results.

You see, there are basically two kinds of people when it comes to results.

Those who point their index finger outward say it’s not their fault things didn’t turn out well. There were “conditional” reasons for their poor results. But, those who point their index finger inward evaluate what they could have done differently to avoid the negative outcome.

They know the difference between factors, which they can control and conditions, which are outside of their control. They seek out and modify routines and behaviors that are within their control, to improve efficiencies in gaining the required results.

So, ask yourself: Are you inspiring self-sustained professionals or management-sustained individuals?

Interesting question, isn’t it?

Self sustained business professionals identify the essential elements and components that comprise your selling process. They realize how they affect your desired result dynamically, and make adjustments in routines and tactics to assure consistent results. No matter what month it is!

Now, here’s a sure-fire method to identify self-sustained business professionals in your sales organization.

Evaluate the sales results for the month of December. Who was at or above quota? Realistically, December has only 13-15 selling days versus the normal 20-23 selling days in the rest of the calendar year.

December brings with it holidays, personal vacations, and general mental re-grouping for the new year. For most B-to-B selling individuals, if you don’t have your number by mid-month or so, you might as well forget it.

But, if you understand your essential core competencies and performance metrics that lead you to desired results, you will customize a plan to achieve those results. You will start to execute to the plan prior to the holiday month, and your December revenue goal can be routinely met. And the same goes for a personal vacation month.

Makes sense doesn’t it? Great! So, what are you waiting for? Go inspire those Self-Sustained business professionals on your team!

RBC Express Term Life Insurance

Life will persist unsure for as long as we survive, so it is good to assure that our beloveds or must get some form of compensation, if any tragedy happens. Most people realize this requirement to get insurance coverage for themselves, but some people cannot bear the high cost of insurance premiums.

Luckily, there is one type of insurance that most people acquire and is the most sparing type of insurance anyone can purchase. This is called as term life insurance or term assurance, in this type of life insurance that offers coverage for a specified period of time, or during the particular condition paid for.

RBC Express Term Life Insurance

If a person have purchased a term life insurance and he dies within the relevant term period, the compensation will be given to his or her family.

Term life insurance offers the most cost effective way to gain the perfect insurance coverage, because, dissimilar to permanent life insurance, it demands no cash value. It fulfills the claims against the person who is insured if the contract has not expired.

There are RBC Term life Insurance voucher codes that provide large discounts on the term insurance premiums, which provide authentic and secure risk protection.

You can apply online

The great thing about RBC Express Term life Insurance is that it offers the most commodious and cost-effective method to get the term life insurance. It provides anyone to register entirely online without engagement of any insurance agent and demands no medical examination.

Its so quick and easy to get RBC Express Term Insurance. There are no lengthy delays and you can be approved within 10 to 15 minutes. You can do it all online, and there is no need of an agent

Cost effective and convenient

Your registration is approved within half an hour, your life insurance coverage instantly begins on the same day. By accessing RBC Express Term life Insurance voucher codes, you can get the best cost on your term life insurance registration.

RBC Express Term life Insurance provides up to $250,000 coverage in its term insurance premium. However, registration for life insurance has never been this feasible, quick and secure. You can trust that your personal information are protected with RBC Express Term life Insurance.

Just get your RBC life insurance now

You can perform all your proceedings online and sign up your registration form through the RBC insurance company’s highly protected electronic-signature technology, which offers an electronic method for you to sign your forms and testify to the validness of the information you have given.

Gaining access of RBC Express Term life Insurance codes, will give you opportunity to get a free trial period for you to assure if your selected coverage is proper for you. So just, apply now. There is no need to waste time as the mishap can occur any time in life. Avail an RBC Express Term life Insurance voucher code now and get discount on your insurance application.

Consolidating Debt? Find the Best Balance Transfer Card

Credit cards with their schemes of deferred payment provide people with cash they did not necessarily have in their bank accounts. In a flash, we bought that sweet little dress in the shop window or the hard-to resist computer gizmo. Unfortunately, that flash did not come from a magic wand but from credit cards whose bills we ultimately had to pay for with cold hard cash. In this bleak scenario of huge debts came a temporary lifesaver called balance transfer credit cards, a card to which we can transfer our current balance. The debts of all our credit cards are combined into one debt that can be paid off with a single monthly payment with low interest rates.

Selecting the Best Balance Transfer Card

There are many balance transfer cards available in the market and since it is going to be used to settle debts, it ‘pays’ to read the fine print. This will help you find the best balance transfer card. Ideally, go in for a credit card that does not charge any fees for the transfer, which has 0% introductory rate and comes without annual charges at least for the first year. You can and should negotiate for the same for subsequent years as well. Generally, the card should only be used to transfer balance, while another credit card is used to make purchases. However, if you do use it for buying things, another reading of the fine print helps.

Find out if the credit card limits and the time period for making purchases. Find out if they charge high interest rates on purchases as you may just wind up with one more overdue debt. Check if the credit card offers cash-back rewards, because that can lower your purchasing cost that is useful when you are trying to control your debt.

Once you have decided, keep your options open. You can, and many do, move from one balance transfer credit card to another. This can be done when it is time to pay the annual charges or when the zero-interest introductory offer is over. This will keep both your debts and your blood pressure at a manageable level.